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About --

The modern history of die cast goes back to the early 1990's. Then companies like Racing Champions started Producing 1:64 scale and 1:24 scale die cast replicas of race cars seen on TV every weekend. Racing champions had to pay each driver likeness rights to secure their name and sponsor for the replicas. There is a urban legend out there that Dale Earnhardt Sr. milked the founder of Racing Champions out of a million dollars up front to secure the biggest name in NASCAR for these die casts.

After the success of Racing Champions Earnhardt himself formed the Action Collectibles company. There he grabbed up his share of a market he was helping to create.

Back in those days each top tier racing team had one primary sponsor and most had at least one major associate sponsor. For example Mark martin for many years had Valvoline as a primary sponsor and Cummings Diesel Engines as a major associate sponsor. Most team had their associate sponsor displayed prominently on the rear deck lid.

The die cast business changed all of that.

Beginning in 1995 at the Winston all star race, Dale Earnhardt Sr. came to the track no in his familiar black #3 Goodwrench car but in a silver car painted to celebrate 25 ears of Goodwrench racing. Sales of that die cast went through the roof and the era of the special paint scheme was born. The following year Dale came back to the Winston all star race with a red white and blue machine to celebrate the Atlanta Olympics. Again the sales of these special one off race die cast went through the roof.

All the other race team started following suit and it became common place for a race team to secure onetime sponsors or run special paint schemes at some of the most historic race tracks or for the several of the non points races run throughout the year.

From 1995 to his tragic death Dale Sr. ran a special paint shceme in the all star race every year. He also ran special shcemes and sponsors at the two races in Japan in 1997 and 1998. He also ran special schemes for the different race thoughtout speedweeks at Daytona to start the season.

Following Dale's leads the other NASCAR teams followed suit and the die cast business was born.

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Rare Finds www.diecastdepotshop.com



www.autographdiecast.com

www.actiondiecast.com

www.thesundayhauler.com

www.pyramidracing.com

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